Maurice Lacroix

Maurice Lacroix is a Swiss luxury watch brand known for its craftsmanship, precision, and innovative designs. Let me provide you with a brief history of the brand up to that point:

Maurice Lacroix was founded in 1975 in the watchmaking region of Saignelégier, Switzerland. The brand initially started as part of Desco von Schulthess of Zurich, a company with a long-standing history in the watch industry dating back to 1889. In the early years, Maurice Lacroix focused on producing high-quality timepieces and gained a reputation for its exceptional craftsmanship.

By the 1990s, Maurice Lacroix had established itself as an independent brand within the Swiss watchmaking industry. During this period, the company continued to push the boundaries of watchmaking, combining traditional watchmaking techniques with modern innovations. Their commitment to craftsmanship and precision resulted in the brand gaining recognition and respect among watch enthusiasts and collectors.

Throughout the years, Maurice Lacroix expanded its product range to include a variety of collections, each representing a unique blend of style and functionality. The brand's watches featured intricate movements, including chronographs, moon phase indicators, and other complications, showcasing the brand's dedication to horological excellence.

Maurice Lacroix has also been involved in various sponsorships and partnerships, collaborating with prestigious events and personalities in the world of arts, sports, and design. These associations further elevated the brand's status and allowed it to reach a broader audience.

As a Swiss luxury watch brand, Maurice Lacroix faced competition from other renowned watchmakers but managed to maintain its position in the market through its commitment to quality and innovation. Their timepieces have been sought after by watch enthusiasts and collectors around the world.

Please note that my knowledge is based on information available up to September 2021, and there may have been further developments in the history of Maurice Lacroix since then. To get the most up-to-date information, I recommend checking more recent sources.